Google is the biggest search engine, and is responsible for driving in traffic to the different websites. It has evolved over a period of time, and has optimized its own web pages to engage people into searching, exploring and discovering. It has become a popular source of finding things for the web. Though it has optimized its mobile presence, it was unable to find what the people are actually looking at with a mobile. It is important to understand the evolution of mobile, and how people are consuming mobile, before understanding what Google lacked when it came to the mobile search engine development.

How Mobile Consumption Works?

When your user is on the mobile, they may be consuming anything from a simple site to a mobile application. Your user’s smart phone habits can be known if they are using the mobile website, as Google is able to crawl the mobile website activities. But, when it comes to apps, Google crawlers are left out. The crawlers cannot reach the apps, and know the activities that are going within the apps.

Most activities on the mobile are not indexed, which is why Google has not got its position perfect on the mobile. When it comes to search engine insights, mobile insights are equally important in this mobile age, and making a crawler for the mobile is equally important. You will find your audience’s on the mobile platform, and it is important for you to reach out to them. Your search results should contain the mobile app details, as that is where most target audience is spending maximum time. These results and insights will help not just the end consumers in understanding the popularity of the app, but will also benefit businesses by reaching out to the right audiences. The way mobile is consumed, it is important for Google to help apps reach out to more audiences.

Google Allies with Facebook  

It came as a surprise both to Google, and the tech world, when Google decided to partner with Facebook’s social networking app to boost and define the search on its mobile app. This is the first ever time, Google will be able to hold its place on a mobile app, and display app links in search results. This has been currently initiated for Android devices. So, if you click on Google search in Android, you will be redirected to content within Facebook app, such as profiles, pages and posts. The result displayed would be fetched from within the Facebook app, and not from the web page. The search engine is not allowed to crawl private information. This simply means app indexing occurs for Facebook app, and not for the web browser.

The Win-Win Situation

Google had its strength for web searches. It could index any web browser and highlight the searches being made. It could rank and rate the different websites, and was popular for web searches. But, when it came to mobile, it found it’s first-ever weakness here. The search engine could not obtain information from within the apps. They could only load the social media website and not the app directly. This hindered its insight collection process. The search engine could not identify the consumption habits exhibited within the app, and hence could not process those insights or load the mobile app links.

But, with this collaboration with this social networking platform, Google will be able to index deep links within Facebook app, and boost its search insights. The search results will be able to include the Facebook app links, which means the app will be loaded, and not the browser. This is definitely helpful for Google, as it evolves for the mobile too.

Facebook will be able to reach out to more spaces by linking with Google. The reach of the app will be extended to those who are yet to enter, and the content will be spread to more people, from within the app, if the ally works successfully. Facebook’s app engagement will improve with this collaboration, and it will be able to keep the users on the app platform.

Extending to Other Apps

Google should be able to collaborate with other apps too. This will help the apps and Google evolve on the engagement front, on the mobile devices. It is a known fact that people spend more time on the mobile, and seeking help from Google will work well for both the search engine and the app. If you are planning a Facebook similar website and app, then you need to consider including deep links that can be indexed by Google.